A brand identity includes elements such as the logo, colours, fonts, messaging, and overall design, which all contribute to the overall perception of a brand. This post will delve into the importance of good brand identity and how it can help a company or product...
Web Psychology is the study of how people behave, interact, and perceive websites, web-based services, and digital environments. It examines the cognitive, affective, and social processes which shape the way we use technology and how technology influences us....
Psychology has been used in marketing since the early 20th century, but it's not just a tool for understanding how people make decisions. Psychology is also a field of study that attempts to understand how people think. And while this can be useful information for...
This experience emanating from a friendship relationship-based first on knowledge, and later on love, has served as an example in the world of neuromarketing to design a strategy designed to intrinsically unite a brand with its client. Out of this study, what is known...
Weber's law Weber's law is based on barely noticeable differences. Anyone who has used Facebook, Google, Twitter or Amazon, may agree that we have not seen major changes in their original designs of your website, even someone could say that they have not seen any...
Within the design process of a new project, it is essential to establish the potential users of the client, as well as their needs and wishes. This is where the user research phase comes in. A fundamental piece to design a final product that empathizes with the needs...
The Internet has been in recent years with a tremendous overload of ideas and content that has not overlooked design, leading it to develop a simpler style. People are overexposed to thousands of alternatives, and this has allowed the concept of simplicity to stand...
Just like the infrastructure of a skyscraper. It must meet certain canons and goals, be efficient, sustainable, safe, etc. And on the outside, it has a design, an architectural style. It has shapes and figures. Perhaps in ancient times, the houses were built to...
