Psychology

The Psychology of Font Choices in Branding

The Psychology of Font Choices in Branding

Typography is more than just a visual choice—it shapes brand identity, influences consumer perception, and affects purchasing decisions. The psychology behind font selection determines how audiences connect with a brand, making typography a powerful branding tool.

Emotive Typography

Emotive Typography

Typography is a fundamental yet often overlooked element of design that influences perception, emotion, and decision-making. Fonts are not just aesthetic choices—they carry psychological weight, affecting how people feel and respond to written content.