Getting found online isn’t what it used to be. With AI models like ChatGPT changing the way people search, brands need a smarter approach to content. Here’s how we designed an SEO content strategy that boosted a client’s organic traffic by 412% — by writing for both humans and intelligent machines.
Local SEO has evolved into a precision tool for small businesses seeking to dominate search results in their area. Whether you’re a tradesperson, shop owner or service provider, visibility on Google Maps and in local listings is no longer optional—it’s essential for survival.
The continued evolution of Google’s local advertising ecosystem demands adaptive strategies that emphasise real-time personalisation, robust optimisation, and strategic integration across channels. Businesses must remain agile, aligning with technological advancements and evolving user expectations to maintain competitiveness.
Zero-click results now dominate the search experience, offering direct answers to user queries and limiting the need to click through. Featured snippets and AI-generated overviews pave a new path for capturing attention.
Modern consumers expect meaningful interactions rather than blanket marketing messages. Hyper-personalised content, dynamic CTAs, and predictive analytics define an era where every piece of communication feels thoughtfully curated.
iOS 18 introduces stricter privacy measures, limiting traditional ad tracking on Meta Ads. Advertisers must shift to AI-driven attribution, server-side tracking, and contextual targeting to sustain ROAS.
TikTok has rapidly evolved into a dominant search engine, reshaping how users discover content, products, and trends. With over 1.5 billion monthly searches, brands and creators are now prioritising TikTok SEO to improve visibility and engagement.
Google’s latest E-E-A-T update has reshaped the way AI-generated content is evaluated. Businesses relying on AI tools must now demonstrate expertise, factual accuracy, and real-world experience to maintain search rankings.
From maintaining brand voice consistency to ensuring quality control, we uncover strategies that blend AI’s capabilities with human creativity.
The rapid evolution of voice search, propelled by significant advancements in artificial intelligence, is reshaping user experiences across digital platforms. Innovations like OpenAI’s Advanced Voice Mode, Google’s Gemini Live, and Perplexity AI’s mobile assistant are at the forefront of this transformation, offering more natural and intuitive interactions.
