Marketing

5 PPC Campaign Strategies Our Agency Used to Cut Cost-Per-Lead

5 PPC Campaign Strategies Our Agency Used to Cut Cost-Per-Lead

Pay-per-click advertising has never been more competitive — and cost-per-lead pressures have never been higher. Traditional tactics alone no longer deliver the efficiency brands need to grow profitably. In this article, we unveil the five advanced PPC campaign strategies our agency successfully deployed to lower CPL while boosting the quality of leads entering our clients’ pipelines.