Alex Ponce

Emotive Typography

Emotive Typography

Typography is a fundamental yet often overlooked element of design that influences perception, emotion, and decision-making. Fonts are not just aesthetic choices—they carry psychological weight, affecting how people feel and respond to written content.

Designing UX for Neurodiverse Users

Designing UX for Neurodiverse Users

User experience (UX) design often overlooks the diverse cognitive and sensory needs of neurodivergent individuals, creating barriers to digital accessibility. Standard accessibility guidelines provide a foundation, but true inclusivity requires a deeper understanding of how neurodiverse users interact with digital spaces.

From FOMO to JOMO: Joyful Minimalism in the Digital Age

From FOMO to JOMO: Joyful Minimalism in the Digital Age

The relentless pace of digital connectivity has reshaped how we interact, often leading to overstimulation and a loss of focus on what truly matters. Recently, a growing movement has emerged that prioritises mindful living, intentional digital use, and finding joy in simplicity. This blog explores the cultural shift towards balance in the digital age, its effects on behaviours, and its implications for brands and marketing strategies.

Stoicism in Business and Performance Marketing

Stoicism in Business and Performance Marketing

Stoicism, a philosophy rooted in ancient wisdom, offers practical tools for handling challenges, staying composed, and focusing on what matters most. For marketers and business leaders alike, stoicism provides a framework for navigating volatility and achieving long-term results through deliberate, composed strategies.