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Blog
5 PPC Campaign Strategies Our Agency Used to Cut Cost-Per-Lead
Pay-per-click advertising has never been more competitive — and cost-per-lead pressures have never been higher. Traditional tactics alone no longer deliver the efficiency brands need to grow profitably. In this article, we unveil the five advanced PPC campaign strategies our agency successfully deployed to lower CPL while boosting the quality of leads entering our clients’ pipelines.
SEO Content Strategy: How We Increased Organic Traffic by 412% in 6 Months
Getting found online isn’t what it used to be. With AI models like ChatGPT changing the way people search, brands need a smarter approach to content. Here’s how we designed an SEO content strategy that boosted a client’s organic traffic by 412% — by writing for both humans and intelligent machines.
5 Website speed optimisations that reduced bounce rate by 62%
When your website takes too long to load, users don’t wait—they leave. Speed isn’t just a technical issue; it’s a behavioural trigger that directly affects bounce rate and conversions. In this post, we break down five website speed optimisations that helped one client cut bounce rates by 62%—and why every second saved matters.
7 copywriting formulas that transformed our clients’ ad performance
Great ad copy doesn’t happen by accident. Behind every scroll-stopping headline and high-converting CTA is a proven structure designed to persuade. At Dool, we’ve tested countless approaches—and found seven copywriting formulas that consistently deliver results.
Branding
TikTok’s Search Algorithm: Ranking for 1M+ queries without Paid Ads
TikTok has rapidly evolved into a dominant search engine, reshaping how users discover content, products, and trends. With over 1.5 billion monthly searches, brands and creators are now prioritising TikTok SEO to improve visibility and engagement.
Building a thriving brand on social media strategies for success
From understanding the nuances of various social platforms to crafting impactful content and engaging effectively with your audience, we cover all the essential steps to transform your social media into a dynamic, brand-building tool. Discover how to set measurable goals, develop a unique brand voice, and harness the power of both organic and paid strategies to grow your audience and strengthen your brand.
TikTok Trends with Psychological Appeal: Reaching Gen Z the Right Way
In the digital tapestry of social media, TikTok emerges as a vibrant thread, weaving together narratives that resonate profoundly with Generation Z. This exploration delves into the psychological allure of TikTok, revealing how its blend of authenticity, community, and creativity captivates and engages a demographic known for its discerning digital appetite. Beyond mere entertainment, TikTok serves as a canvas for self-expression and connection, reflecting the values and aspirations of Gen Z.
Business
The Psychology of Font Choices in Branding
Typography is more than just a visual choice—it shapes brand identity, influences consumer perception, and affects purchasing decisions. The psychology behind font selection determines how audiences connect with a brand, making typography a powerful branding tool.
The subconscious power of symmetry in web design: Why balance attracts the eye
The human brain is wired to seek order, making symmetry a powerful tool in web design. A well-balanced layout enhances clarity, improves navigation, and builds trust with users. Research in neuroscience shows that structured designs reduce cognitive load, resulting in better engagement and retention.
Brand Storytelling 2025: Crafting Narratives That Outperform Product Pitches
Brand narratives capture attention when they move beyond ordinary claims and tap genuine human emotions. Readers and viewers invest in stories they can recognise, respect, or even aspire to become part of.
Marketing
Stoicism in Business and Performance Marketing
Stoicism, a philosophy rooted in ancient wisdom, offers practical tools for handling challenges, staying composed, and focusing on what matters most. For marketers and business leaders alike, stoicism provides a framework for navigating volatility and achieving long-term results through deliberate, composed strategies.
Why going digital-first is key for small business success in international markets
Small businesses must prioritise a digital-first strategy to survive and thrive in international markets. This approach focuses on leveraging online platforms and tools as fundamental components of business operations, helping overcome traditional limitations.
Boost your startup with 6 months of free Notion Plus and AI access
For startups aiming to streamline operations, this exclusive offer from Notion provides 6 months of free access to their Plus plan, including AI-powered tools and $6,000 in savings. Discover how this all-in-one workspace can transform your team’s productivity and growth at no cost.
The Psychology Behind High-Converting Landing Pages: 8 Elements You’re Missing
Many landing pages don’t work—not due to bad design, but since they miss how folks think. With each scroll and click, there are many mind tricks, slants, and feelings at play. To turn more visitors into users, loud CTAs aren’t the answer—a clever plan is.
10 UX Design Mistakes Costing You Thousands in Lost Revenue
Most websites don’t fail because of bad products — they fail because of bad experiences. When users feel confused, frustrated or ignored, they vanish without warning.
Local SEO: How to Attract Clients in your City in 5 Strategic Steps
Local SEO has evolved into a precision tool for small businesses seeking to dominate search results in their area. Whether you’re a tradesperson, shop owner or service provider, visibility on Google Maps and in local listings is no longer optional—it’s essential for survival.
The Psychology of Font Choices in Branding
Typography is more than just a visual choice—it shapes brand identity, influences consumer perception, and affects purchasing decisions. The psychology behind font selection determines how audiences connect with a brand, making typography a powerful branding tool.
Digital Marketing Budget: How Much You Should Invest Based on Your Business
A well-structured digital marketing budget ensures businesses allocate resources effectively, maximising growth while avoiding unnecessary expenses. Understanding costs by service, expected ROI, and industry-specific benchmarks helps create a strategy that balances short-term results with long-term sustainability.
The subconscious power of symmetry in web design: Why balance attracts the eye
The human brain is wired to seek order, making symmetry a powerful tool in web design. A well-balanced layout enhances clarity, improves navigation, and builds trust with users. Research in neuroscience shows that structured designs reduce cognitive load, resulting in better engagement and retention.
Turning E-Commerce Browsers into Buyers with Neurodesign
Successful e-commerce thrives on more than aesthetics; it requires understanding the human brain. This post uncovers how neurodesign leverages cognitive biases, colour psychology, and AI-driven personalisation to boost conversions and significantly reduce cart abandonment.
Local Service Ads in 2025: Mastering Google’s ‘Near Me’ Searches for Unmatched Lead Quality
The continued evolution of Google’s local advertising ecosystem demands adaptive strategies that emphasise real-time personalisation, robust optimisation, and strategic integration across channels. Businesses must remain agile, aligning with technological advancements and evolving user expectations to maintain competitiveness.
AI Agents in Marketing: Deploying Autonomous Tools for 24/7 Campaigns
AI agents have become the cornerstone of modern digital marketing, transforming campaigns into self-learning, autonomous systems that never rest. Marketers embracing AI-driven tools enjoy higher conversion rates, enhanced user experiences, and dramatically reduced costs.
