Insights
Practical thinking on digital growth systems.
206 published articles
01
The role of SEO in digital marketing
2022-12-26T12:38:39 · 5 min And while having a great website and content is essential, it's not enough on its own. You also need to make sure that your website is optimized for search engines so that it can b
Read article: The role of SEO in digital marketing02
The importance of good brand identity
2022-12-19T12:00:22 · 3 min A brand identity includes elements such as the logo, colours, fonts, messaging, and overall design, which all contribute to the overall perception of a brand. This post will delve
Read article: The importance of good brand identity03
Optimizing Your Website for Improved Digital Marketing Performance
Marketing · 2022-12-14T14:42:17 · 3 min This is why it is so important to ensure your website is properly optimized in order to maximize your digital marketing performance. In this blog post, we will discuss some of the
Read article: Optimizing Your Website for Improved Digital Marketing Performance04
Exploring neuromarketing techniques in digital marketing
2022-12-12T13:25:23 · 5 min Web Psychology is the study of how people behave, interact, and perceive websites, web-based services, and digital environments. It examines the cognitive, affective, and social pr
Read article: Exploring neuromarketing techniques in digital marketing05
Psychology in Digital Marketing
2022-12-08T11:25:29 · 6 min Psychology has been used in marketing since the early 20th century, but it's not just a tool for understanding how people make decisions. Psychology is also a field of study that a
Read article: Psychology in Digital Marketing06
5 ways for small business to secure customer data
2021-06-22T08:51:42 · 2 min (sponsored content) According to Symantec, Business Email Compromise (BEC) scams, relying on spear-phishing emails, target over 400 businesses every day, draining $3 billion over t
Read article: 5 ways for small business to secure customer data07
4 things to simplify your website
2021-04-08T16:49:11 · 3 min 1. Focus only on the essentials At first, it seems that everything is going well in its proper measure, nothing is lacking or nothing is leftover, but reaching a balance in content
Read article: 4 things to simplify your website08
SEO: 5 Absolutely Wrong Techniques You Probably Use
2021-04-08T16:47:33 · 5 min That focus on content and that SEO "just works" is a myth of the size of a ship. Google crawls more than 20 million pages daily, and more than 100 billion searches are performed mo
Read article: SEO: 5 Absolutely Wrong Techniques You Probably Use09
Lovemarks, love, customer and brand
2021-04-08T12:57:27 · 3 min This experience emanating from a friendship relationship-based first on knowledge, and later on love, has served as an example in the world of neuromarketing to design a strategy d
Read article: Lovemarks, love, customer and brand010
5 canons of psychology in web design
2021-04-07T23:14:02 · 5 min Weber's law Weber's law is based on barely noticeable differences. Anyone who has used Facebook, Google, Twitter or Amazon, may agree that we have not seen major changes in their o
Read article: 5 canons of psychology in web design011
Why is important the web maintenance
Web · 2021-04-07T23:09:44 · 2 min The maintenance and updating of a website go through detailed analysis in relation to each result in its different sections, in this way priority is given to the most urgent that t
Read article: Why is important the web maintenance012
Empathic web design
Design · 2021-04-07T23:03:19 · 2 min Within the design process of a new project, it is essential to establish the potential users of the client, as well as their needs and wishes. This is where the user research phase
Read article: Empathic web design