Work

Selected work, systems and strategic thinking.

Our work combines creative direction, technical execution and business logic. Until full client metrics are published, these summaries explain the type of commercial problems we solve.

21 published work items

Cases are shown in random order.

01

Online Language Classes

Problem: The language teacher needed a website that could manage both consultation requests and paid class bookings without manual coordination. Solution: We built a WordPress/WooCommerce platform with custom booking software, online payments, email confirmations and MS Exchange calendar integration for real-time device synchronisation. Outcome: The project turned the website into an operational booking system, allowing users to book free consultations or paid classes through a structured online flow.

View system: Online Language Classes

02

Paid acquisition quality calibration

Problem: Campaigns were producing activity, but the business needed fewer low-quality leads and better control of acquisition cost. Solution: We adjusted campaign structure, ad messaging and event tracking around qualified conversion signals rather than basic lead volume. Outcome: A performance model focused on lead quality, CPA discipline and commercial decision-making.

View system: Paid acquisition quality calibration

03

Marta Rodriguez Design

Problem: Marta Rodriguez Design needed a portfolio website that could present interior design projects with elegance and provide detailed architectural information to interested users. Solution: We designed and developed a clean, minimal and fully responsive WordPress portfolio, allowing visitors to view projects online and download detailed PDF material. Outcome: The result was a refined digital portfolio aligned with the client’s design sensibility and suitable for presenting work to prospective clients.

View system: Marta Rodriguez Design

04

Código Oculto

Problem: Código Oculto needed a redesign capable of supporting a high-content editorial platform while adding a paid membership model for premium content. Solution: We redesigned the website on WordPress and implemented an e-commerce/membership layer to allow users to access paid content while preserving the editorial structure of the magazine. Outcome: The platform gained a stronger structure for monetising content through memberships while maintaining its role as a high-traffic Spanish-language editorial site.

View system: Código Oculto

05

Handmade Lights AP

Problem: Handmade Lights AP needed a digital catalogue that could present handmade lighting products with the same natural, crafted and personal character as the objects themselves. Solution: We designed and developed a responsive e-commerce catalogue using WordPress and WooCommerce, with a clean interface, natural colour treatment and CMS flexibility for product management. Outcome: The brand gained a refined online catalogue that made its handmade lighting collection easier to present, browse and manage.

View system: Handmade Lights AP

06

Otra Vista Chile

Problem: Otra Vista Chile needed a website capable of presenting technical decorative products in a way that felt clear, modern and commercially attractive. Solution: We designed a minimal WordPress website with a clear content structure, responsive layouts and product-oriented presentation for indoor and outdoor WPC solutions. Outcome: The company gained a cleaner digital presence to support product explanation, brand perception and commercial enquiries.

View system: Otra Vista Chile