Work

Selected work, systems and strategic thinking.

Our work combines creative direction, technical execution and business logic. Until full client metrics are published, these summaries explain the type of commercial problems we solve.

22 published work items

Cases are shown in random order.

01

Otra Vista Chile

Problem: Otra Vista Chile needed a website capable of presenting technical decorative products in a way that felt clear, modern and commercially attractive. Solution: We designed a minimal WordPress website with a clear content structure, responsive layouts and product-oriented presentation for indoor and outdoor WPC solutions. Outcome: The company gained a cleaner digital presence to support product explanation, brand perception and commercial enquiries.

View system: Otra Vista Chile

02

Código Oculto

Problem: Código Oculto needed a redesign capable of supporting a high-content editorial platform while adding a paid membership model for premium content. Solution: We redesigned the website on WordPress and implemented an e-commerce/membership layer to allow users to access paid content while preserving the editorial structure of the magazine. Outcome: The platform gained a stronger structure for monetising content through memberships while maintaining its role as a high-traffic Spanish-language editorial site.

View system: Código Oculto

03

Marta Rodriguez Design

Problem: Marta Rodriguez Design needed a portfolio website that could present interior design projects with elegance and provide detailed architectural information to interested users. Solution: We designed and developed a clean, minimal and fully responsive WordPress portfolio, allowing visitors to view projects online and download detailed PDF material. Outcome: The result was a refined digital portfolio aligned with the client’s design sensibility and suitable for presenting work to prospective clients.

View system: Marta Rodriguez Design

04

Professional services acquisition system

Problem: A service business had visibility, but enquiries were inconsistent and difficult to qualify. Solution: We restructured the website journey around service intent, clearer proof, stronger calls to action and better enquiry routing. Outcome: A clearer commercial path from visitor to enquiry, with better internal visibility over where leads came from and how they moved through the pipeline.

View system: Professional services acquisition system

05

AI-assisted enquiry handling

Problem: A business was losing opportunities because enquiries arrived across multiple channels and follow-up depended on manual response speed. Solution: We designed an AI-assisted workflow connected to forms, notifications and booking logic. Outcome: Faster first response, cleaner routing and a more reliable process for handling new opportunities.

View system: AI-assisted enquiry handling

06

AEC Website

Problem: AEC needed a Spanish-language website to organise and present its educational and cultural activities in a clear public format. Solution: We developed a responsive WordPress website with sections for activities, educational projects and photo galleries. Outcome: AEC gained a public digital archive and communication platform for its cultural and educational initiatives.

View system: AEC Website
Work and case studies. | Dool Creative Agency