insights

5 ways for small business to secure customer data

2 minBy Arjun Patel

(sponsored content) According to Symantec, Business Email Compromise (BEC) scams, relying on spear-phishing emails, target over 400 businesses every day, draining $3 billion over t

(sponsored content) According to Symantec, Business Email Compromise (BEC) scams, relying on spear-phishing emails, target over 400 businesses every day, draining $3 billion over the last three years. Businesses were the main victims of the WannaCry and Petya ransomware outbreaks, with corporate networks the ideal breeding ground for this new generation of self-propagating threats. As a business, it is your responsibility to keep your customers' personal data private and secure. Here are the top 5 ways your small business should be securing customer data: Start with security

Before you make any other decisions about new processes, make sure the customer information you require and keep is necessary. It's fine to get the email address, but do you really need their social media profile, family history, and more personal data? Limit the access

You need to take reasonable steps to secure customer data, and this begins with limiting how many employees have access to that data. The fewer members of your team can access sensitive data, the lower the risk in case one employee's credentials are compromised. Use secure passwords

Make sure that all employees who can access sensitive customer data have strong passwords. They should be unique, complex, and stored securely. Having a uniform account policy and using reliable password manager software throughout the company is recommended. Encrypt you data

It is important to use encryption for storing and transmitting sensitive data. SMBs can get powerful protection with a VPN such as NordVPN , which establishes an encrypted connection, reroutes the Internet traffic through a remote server and hides the user's identity. Be cautious with remote access

Data breaches are largely initiated via remote access providing user access to a network without them having to physically be at work. Instead of opening a lot of entry points, each being a possible security hole, you can use a VPN that acts as a single entry point.

Arjun Patel

Arjun Patel

Arjun specialises in crafting effective SEO and SEM strategies that enhance online visibility and drive measurable results. With a keen eye for analytics and a deep understanding of search engine algorithms, he develops campaigns that maximise performance and ensure sustained growth for clients.

Related insights

Back to insights

01

Behavioural design for lead generation forms: practical psychology to lift conversions

Lead forms are where intent becomes a relationship. Applying behavioural design to forms reduces friction, increases trust and captures higher-quality leads without asking for more than you need. This guide explains the psychological levers, practical patterns and measurement approach you need to redesign forms that work hard for your marketing funnel.

Read article: Behavioural design for lead generation forms: practical psychology to lift conversions

02

Paid acquisition landing pages that align message, intent and proof

Paid media works only when the landing page completes the ad’s promise. Learn a practical framework to align headline, offer and proof so you stop leaking paid traffic and start converting predictable leads.

Read article: Paid acquisition landing pages that align message, intent and proof

03

SEO content systems for agencies competing on expertise

Agencies that win on expertise need repeatable, measurable content systems — not ad hoc blogging. This guide explains how to design an SEO content system that scales topical authority, protects quality, and generates leads for high-value services.

Read article: SEO content systems for agencies competing on expertise

Need a clearer acquisition system?

Send us the website, funnel or workflow you want to improve. We will identify the most likely constraint.