Insights

Practical thinking on digital growth systems.

Notes on websites, SEO, paid acquisition, AI agents, CRM workflows and the operational details that affect conversion.

192 published articles

01

Optimizing Your Website for Improved Digital Marketing Performance

2022-12-14T14:42:17 · 3 min This is why it is so important to ensure your website is properly optimized in order to maximize your digital marketing performance. In this blog post, we will discuss some of the

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02

Exploring neuromarketing techniques in digital marketing

2022-12-12T13:25:23 · 5 min Web Psychology is the study of how people behave, interact, and perceive websites, web-based services, and digital environments. It examines the cognitive, affective, and social pr

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03

Psychology in Digital Marketing

2022-12-08T11:25:29 · 6 min Psychology has been used in marketing since the early 20th century, but it's not just a tool for understanding how people make decisions. Psychology is also a field of study that a

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04

5 ways for small business to secure customer data

2021-06-22T08:51:42 · 2 min (sponsored content) According to Symantec, Business Email Compromise (BEC) scams, relying on spear-phishing emails, target over 400 businesses every day, draining $3 billion over t

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05

4 things to simplify your website

2021-04-08T16:49:11 · 3 min 1. Focus only on the essentials At first, it seems that everything is going well in its proper measure, nothing is lacking or nothing is leftover, but reaching a balance in content

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06

SEO: 5 Absolutely Wrong Techniques You Probably Use

2021-04-08T16:47:33 · 5 min That focus on content and that SEO "just works" is a myth of the size of a ship. Google crawls more than 20 million pages daily, and more than 100 billion searches are performed mo

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07

Lovemarks, love, customer and brand

2021-04-08T12:57:27 · 3 min This experience emanating from a friendship relationship-based first on knowledge, and later on love, has served as an example in the world of neuromarketing to design a strategy d

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08

5 canons of psychology in web design

2021-04-07T23:14:02 · 5 min Weber's law Weber's law is based on barely noticeable differences. Anyone who has used Facebook, Google, Twitter or Amazon, may agree that we have not seen major changes in their o

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09

Why is important the web maintenance

2021-04-07T23:09:44 · 2 min The maintenance and updating of a website go through detailed analysis in relation to each result in its different sections, in this way priority is given to the most urgent that t

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010

Empathic web design

2021-04-07T23:03:19 · 2 min Within the design process of a new project, it is essential to establish the potential users of the client, as well as their needs and wishes. This is where the user research phase

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011

The complexity of simplicity in web design

2021-04-07T22:52:01 · 3 min The Internet has been in recent years with a tremendous overload of ideas and content that has not overlooked design, leading it to develop a simpler style. People are overexposed

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012

The evolution of web design

2021-03-28T18:16:45 · 2 min Just like the infrastructure of a skyscraper. It must meet certain canons and goals, be efficient, sustainable, safe, etc. And on the outside, it has a design, an architectural sty

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