Pricing is more than just numbers—it’s psychology. Neuropricing leverages brain science to optimise pricing pages, making customers perceive greater value and boosting conversions.
marketing
Meta Ads in 2025: iOS 18 and Privacy Shifts with AI-Driven Attribution
iOS 18 introduces stricter privacy measures, limiting traditional ad tracking on Meta Ads. Advertisers must shift to AI-driven attribution, server-side tracking, and contextual targeting to sustain ROAS.
Valentine’s Day and The Love Effect in Branding
Valentine’s Day highlights how businesses use love-driven marketing to build lasting bonds—not just through romance, but also trust, nostalgia, and identity.
Digital reciprocity and the psychology of kindness in user engagement
Digital reciprocity is shaping the way brands engage with audiences, fostering deeper connections through acts of kindness and value exchange.
AI-powered multilingual UX: enhancing global reach with cultural intelligence
Expanding into global markets requires more than just translation—it demands an intelligent, culturally aware approach to multilingual user experience (UX). AI-driven localisation is revolutionising how businesses engage with international audiences by automating translations, adapting interfaces, and personalising content in real time.
Emotive Typography
Typography is a fundamental yet often overlooked element of design that influences perception, emotion, and decision-making. Fonts are not just aesthetic choices—they carry psychological weight, affecting how people feel and respond to written content.
Mastering Time Scarcity: The Psychology Behind Limited Offers and Decision-Making
Scarcity marketing taps into the innate human fear of missing out, shaping consumer decisions with urgency and exclusivity. From time-limited offers to limited stock alerts, businesses use scarcity to drive rapid purchases and maximise conversions.
How Personalised Content Boosts Engagement and Retention
Personalised content has emerged as a powerful strategy to forge deeper connections with audiences, driving higher engagement and long-term retention.
Anticipation Marketing: How Waiting Builds Stronger Engagement
Anticipation marketing is a powerful approach that builds excitement and engagement long before a product or service is launched. Rooted in psychology and neuroscience, it taps into the natural human desire to look forward to something special, making every campaign more memorable.
From FOMO to JOMO: Joyful Minimalism in the Digital Age
The relentless pace of digital connectivity has reshaped how we interact, often leading to overstimulation and a loss of focus on what truly matters. Recently, a growing movement has emerged that prioritises mindful living, intentional digital use, and finding joy in simplicity. This blog explores the cultural shift towards balance in the digital age, its effects on behaviours, and its implications for brands and marketing strategies.
