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7 copywriting formulas that transformed our clients’ ad performance
Great ad copy doesn’t happen by accident. Behind every scroll-stopping headline and high-converting CTA is a proven structure designed to persuade. At Dool, we’ve tested countless approaches—and found seven copywriting formulas that consistently deliver results.
Turning E-Commerce Browsers into Buyers with Neurodesign
Successful e-commerce thrives on more than aesthetics; it requires understanding the human brain. This post uncovers how neurodesign leverages cognitive biases, colour psychology, and AI-driven personalisation to boost conversions and significantly reduce cart abandonment.
Local Service Ads in 2025: Mastering Google’s ‘Near Me’ Searches for Unmatched Lead Quality
The continued evolution of Google’s local advertising ecosystem demands adaptive strategies that emphasise real-time personalisation, robust optimisation, and strategic integration across channels. Businesses must remain agile, aligning with technological advancements and evolving user expectations to maintain competitiveness.
AI Agents in Marketing: Deploying Autonomous Tools for 24/7 Campaigns
AI agents have become the cornerstone of modern digital marketing, transforming campaigns into self-learning, autonomous systems that never rest. Marketers embracing AI-driven tools enjoy higher conversion rates, enhanced user experiences, and dramatically reduced costs.
Branding
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Business
Designing UX for Neurodiverse Users
User experience (UX) design often overlooks the diverse cognitive and sensory needs of neurodivergent individuals, creating barriers to digital accessibility. Standard accessibility guidelines provide a foundation, but true inclusivity requires a deeper understanding of how neurodiverse users interact with digital spaces.
Mastering Time Scarcity: The Psychology Behind Limited Offers and Decision-Making
Scarcity marketing taps into the innate human fear of missing out, shaping consumer decisions with urgency and exclusivity. From time-limited offers to limited stock alerts, businesses use scarcity to drive rapid purchases and maximise conversions.
Abstract Aesthetics: Breaking Norms in Digital Design
Abstract aesthetics are revolutionising the digital design landscape, shifting focus from realism to creativity. This approach combines minimalism with dynamic visuals to captivate audiences while fostering emotional engagement.
Marketing
Why startups should invest in professional digital marketing
Investing in professional digital marketing is not just beneficial—it’s essential for driving visibility, building credibility, and ensuring sustainable growth. This blog explores the vital reasons why startups must prioritise digital marketing from the outset.
Level Up: Why your brand needs more than just social selling
A professional e-commerce website is no longer a luxury but a necessity for companies aiming to thrive in a competitive marketplace. This blog post delves into the transformative impact of upgrading from limited third-party platforms to owning a professional e-commerce site, exploring the myriad of ways it can enhance your brand’s visibility, customer interaction, and overall market stance.
From Startup to Powerhouse: How digital transformation drives business growth
This blog delves into the crucial role digital transformation plays in driving business growth, offering a comprehensive guide for startups eager to harness this potential. From the integration of cutting-edge technologies like AI and big data to fostering a culture of innovation and agility, we explore how digital strategies can turn startups into competitive powerhouses in their respective markets.
Optimising UX for Voice Search for Digital Assistants
The rapid evolution of voice search, propelled by significant advancements in artificial intelligence, is reshaping user experiences across digital platforms. Innovations like OpenAI’s Advanced Voice Mode, Google’s Gemini Live, and Perplexity AI’s mobile assistant are at the forefront of this transformation, offering more natural and intuitive interactions.
Abstract Aesthetics: Breaking Norms in Digital Design
Abstract aesthetics are revolutionising the digital design landscape, shifting focus from realism to creativity. This approach combines minimalism with dynamic visuals to captivate audiences while fostering emotional engagement.
Anticipation Marketing: How Waiting Builds Stronger Engagement
Anticipation marketing is a powerful approach that builds excitement and engagement long before a product or service is launched. Rooted in psychology and neuroscience, it taps into the natural human desire to look forward to something special, making every campaign more memorable.
From FOMO to JOMO: Joyful Minimalism in the Digital Age
The relentless pace of digital connectivity has reshaped how we interact, often leading to overstimulation and a loss of focus on what truly matters. Recently, a growing movement has emerged that prioritises mindful living, intentional digital use, and finding joy in simplicity. This blog explores the cultural shift towards balance in the digital age, its effects on behaviours, and its implications for brands and marketing strategies.
Emotional Peaks in UX Design for Unforgettable Website Experiences
Crafting emotionally engaging user experiences has become a cornerstone of successful web design. Emotional peaks—moments of heightened emotional interaction—hold the power to transform ordinary website journeys into unforgettable ones.
Stoicism in Business and Performance Marketing
Stoicism, a philosophy rooted in ancient wisdom, offers practical tools for handling challenges, staying composed, and focusing on what matters most. For marketers and business leaders alike, stoicism provides a framework for navigating volatility and achieving long-term results through deliberate, composed strategies.
The psychology of curiosity in performance marketing
Curiosity is a powerful force in marketing, capable of turning passive viewers into active participants.
Immersive Storytelling in Web Design
Interactive narratives have become a cornerstone of modern web design, offering users immersive experiences that go far beyond traditional static websites.
How Digital Nostalgia Builds Emotional Connections in Branding
Nostalgia has a unique way of evoking powerful emotions, offering brands an opportunity to create deep, lasting connections with their audiences. In the digital era, nostalgia has found new life as brands use modern tools to reimagine the past, blending cherished memories with cutting-edge strategies.
