Arjun Patel

Using A/B Testing to Improve Your Digital Marketing Results

Using A/B Testing to Improve Your Digital Marketing Results

Digital marketing, which can be a useful tool for reaching customers and generating revenue, is one method to achieve this. But not all digital marketing initiatives are made equally. Finding the tactics that are most effective for your company is crucial because some...

The Dark Side of Digital Marketing: Common Mistakes to Avoid

The Dark Side of Digital Marketing: Common Mistakes to Avoid

Digital marketing has evolved into a simple and affordable method of reaching your target audience as a result of the development of technology, social media, and the internet. Digital marketing is convenient, but it also carries the risk of making simple errors that...

SEO 101: How to Optimize Your Website for Better Rankings

SEO 101: How to Optimize Your Website for Better Rankings

The act of optimising your website for search engines, generating more organic traffic, and ultimately boosting your online visibility is known as SEO or search engine optimization. You can raise your website's position, boost traffic, and establish a powerful online...

Common mistakes to avoid when designing a website

Common mistakes to avoid when designing a website

You can exhibit your goods or services, draw in and keep clients, and build your brand's reputation as a reliable and trustworthy company with the aid of a well-designed website. However, it's simple to make blunders when developing a website, particularly if you're...

The role of SEO in digital marketing

The role of SEO in digital marketing

And while having a great website and content is essential, it's not enough on its own. You also need to make sure that your website is optimized for search engines so that it can be easily found by potential customers. That's where SEO comes in. SEO, or search engine...

5 ways for small business to secure customer data

(sponsored content) According to Symantec, Business Email Compromise (BEC) scams, relying on spear-phishing emails, target over 400 businesses every day, draining $3 billion over the last three years. Businesses were the main victims of the WannaCry and Petya...