We’re delighted to announce that Dool Creative Agency has been recognised as Most Trusted Web Design Agency 2025 at the Greater London Enterprise Awards, organised by SME News. This award celebrates trust, consistency, and excellence—qualities we have cultivated since…
Pay-per-click advertising has never been more competitive — and cost-per-lead pressures have never been higher. Traditional tactics alone no longer deliver the efficiency brands need to grow profitably. In this article, we unveil the five advanced PPC campaign strateg…
Getting found online isn’t what it used to be. With AI models like ChatGPT changing the way people search, brands need a smarter approach to content. Here’s how we designed an SEO content strategy that boosted a client’s organic traffic by 412% — by writing for both…
When your website takes too long to load, users don’t wait—they leave. Speed isn’t just a technical issue; it’s a behavioural trigger that directly affects bounce rate and conversions. In this post, we break down five website speed optimisations that helped one …
Great ad copy doesn’t happen by accident. Behind every scroll-stopping headline and high-converting CTA is a proven structure designed to persuade. At Dool, we’ve tested countless approaches—and found seven copywriting formulas that consistently deliver results.
Many landing pages don’t work—not due to bad design, but since they miss how folks think. With each scroll and click, there are many mind tricks, slants, and feelings at play. To turn more visitors into users, loud CTAs aren’t the answer—a clever plan is.
Most websites don’t fail because of bad products — they fail because of bad experiences. When users feel confused, frustrated or ignored, they vanish without warning.
Local SEO has evolved into a precision tool for small businesses seeking to dominate search results in their area. Whether you’re a tradesperson, shop owner or service provider, visibility on Google Maps and in local listings is no longer optional—it’s essential for…
Typography is more than just a visual choice—it shapes brand identity, influences consumer perception, and affects purchasing decisions. The psychology behind font selection determines how audiences connect with a brand, making typography a powerful branding tool.
A well-structured digital marketing budget ensures businesses allocate resources effectively, maximising growth while avoiding unnecessary expenses. Understanding costs by service, expected ROI, and industry-specific benchmarks helps create a strategy that balances shor…
