Work

Selected work, systems and strategic thinking.

Our work combines creative direction, technical execution and business logic. Until full client metrics are published, these summaries explain the type of commercial problems we solve.

22 published work items

Cases are shown in random order.

01

Halkie Fashion

Problem: Halkie Fashion needed to launch a digital shopping experience with a brand identity strong enough to support product sales and customer trust. Solution: We created the brand style, logo and responsive WooCommerce e-shop, building a Spanish-language shopping experience designed for product presentation and online transactions. Outcome: The brand gained a complete e-commerce foundation: visual identity, online shop and responsive product browsing experience.

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02

Professional services acquisition system

Problem: A service business had visibility, but enquiries were inconsistent and difficult to qualify. Solution: We restructured the website journey around service intent, clearer proof, stronger calls to action and better enquiry routing. Outcome: A clearer commercial path from visitor to enquiry, with better internal visibility over where leads came from and how they moved through the pipeline.

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03

Paid acquisition quality calibration

Problem: Campaigns were producing activity, but the business needed fewer low-quality leads and better control of acquisition cost. Solution: We adjusted campaign structure, ad messaging and event tracking around qualified conversion signals rather than basic lead volume. Outcome: A performance model focused on lead quality, CPA discipline and commercial decision-making.

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04

Genesis Hellas

Problem: Genesis Hellas needed a clear and credible digital platform to communicate its social mission, projects and values to a Greek-speaking audience. Solution: We designed and developed a responsive WordPress website in Greek, using a clean visual system, accessible layout and CMS structure suitable for organisational content. Outcome: The organisation received a professional digital presence that made its mission easier to understand and communicate.

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05

AI-assisted enquiry handling

Problem: A business was losing opportunities because enquiries arrived across multiple channels and follow-up depended on manual response speed. Solution: We designed an AI-assisted workflow connected to forms, notifications and booking logic. Outcome: Faster first response, cleaner routing and a more reliable process for handling new opportunities.

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06

GRECIAQUÍ

Problem: GRECIAQUÍ needed a travel website that could move away from generic tourism aesthetics and present Greece through a more elegant, curated and premium digital experience. Solution: We created a minimalist black-and-white web experience with responsive layouts, clean visual hierarchy and a performance-focused build to support fast loading and premium brand perception. Outcome: The project delivered a distinctive travel platform with a more refined identity and a stronger base for presenting Greek travel services.

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Work and case studies. | Dool Creative Agency