Work

Selected work, systems and strategic thinking.

Our work combines creative direction, technical execution and business logic. Until full client metrics are published, these summaries explain the type of commercial problems we solve.

21 published work items

Cases are shown in random order.

01

Handmade Lights AP

Problem: Handmade Lights AP needed a digital catalogue that could present handmade lighting products with the same natural, crafted and personal character as the objects themselves. Solution: We designed and developed a responsive e-commerce catalogue using WordPress and WooCommerce, with a clean interface, natural colour treatment and CMS flexibility for product management. Outcome: The brand gained a refined online catalogue that made its handmade lighting collection easier to present, browse and manage.

View system: Handmade Lights AP

02

Paid acquisition quality calibration

Problem: Campaigns were producing activity, but the business needed fewer low-quality leads and better control of acquisition cost. Solution: We adjusted campaign structure, ad messaging and event tracking around qualified conversion signals rather than basic lead volume. Outcome: A performance model focused on lead quality, CPA discipline and commercial decision-making.

View system: Paid acquisition quality calibration

03

Agustin Lleida

Problem: Agustín Lleida needed a digital platform that could represent his personal brand and support online learning around his training methodology. Solution: We designed and developed the official website and e-learning platform using WordPress, WooCommerce and Moodle CMS, enabling the client’s team to manage the platform independently. Outcome: The project delivered a self-managed digital ecosystem for personal branding, course delivery and commercial activity.

View system: Agustin Lleida