Work

Selected work, systems and strategic thinking.

Our work combines creative direction, technical execution and business logic. Until full client metrics are published, these summaries explain the type of commercial problems we solve.

21 published work items

Cases are shown in random order.

19

Código Oculto

Problem: Código Oculto needed a redesign capable of supporting a high-content editorial platform while adding a paid membership model for premium content. Solution: We redesigned the website on WordPress and implemented an e-commerce/membership layer to allow users to access paid content while preserving the editorial structure of the magazine. Outcome: The platform gained a stronger structure for monetising content through memberships while maintaining its role as a high-traffic Spanish-language editorial site.

View system: Código Oculto

20

iCondominio S.A.

Problem: iCondominio S.A. needed a corporate website and internal system that could support both public presentation and customer relationship management. Solution: We designed the company logo, developed the corporate website, implemented an online booking system and built a customised internal CRM according to the client’s requirements. Outcome: The project delivered a complete digital ecosystem: brand identity, public website, booking functionality and internal customer management tools.

View system: iCondominio S.A.

21

Paid acquisition quality calibration

Problem: Campaigns were producing activity, but the business needed fewer low-quality leads and better control of acquisition cost. Solution: We adjusted campaign structure, ad messaging and event tracking around qualified conversion signals rather than basic lead volume. Outcome: A performance model focused on lead quality, CPA discipline and commercial decision-making.

View system: Paid acquisition quality calibration