{"id":12957,"date":"2025-01-20T11:42:59","date_gmt":"2025-01-20T11:42:59","guid":{"rendered":"https:\/\/dool.agency\/?p=12957"},"modified":"2025-01-20T11:43:10","modified_gmt":"2025-01-20T11:43:10","slug":"anticipation-marketing-builds-stronger-engagement","status":"publish","type":"post","link":"https:\/\/dool.agency\/anticipation-marketing-builds-stronger-engagement\/","title":{"rendered":"Anticipation Marketing: How Waiting Builds Stronger Engagement"},"content":{"rendered":"\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h3>Table of contents<\/h3><nav><ul><li class=\"\"><a href=\"#how-dopamine-drives-engagement-through-anticipation\">How dopamine drives engagement through anticipation<\/a><\/li><li class=\"\"><a href=\"#pre-launch-strategies-building-suspense\">Pre-launch strategies: Building suspense<\/a><\/li><li class=\"\"><a href=\"#case-studies-brands-mastering-anticipation-marketing\">Case studies: Brands mastering anticipation marketing<\/a><\/li><li class=\"\"><a href=\"#social-media-and-anticipation-marketing\">Social media and anticipation marketing<\/a><\/li><li class=\"\"><a href=\"#steps-to-implement-anticipation-marketing-strategies\">Steps to implement anticipation marketing strategies<\/a><\/li><li class=\"\"><a href=\"#future-trends-in-anticipation-marketing\">Future trends in anticipation marketing<\/a><\/li><li class=\"\"><a href=\"#summarising-the-power-of-anticipation-marketing\">Summarising the power of anticipation marketing<\/a><\/li><li class=\"\"><a href=\"#fa-qs\">FAQs<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-psychology-behind-anticipation-why-it-works\">The psychology behind anticipation: Why it works<\/h3>\n\n\n\n<p>Anticipation marketing is rooted in a psychological principle that revolves around the human tendency to find pleasure not just in receiving something but also in waiting for it. This phenomenon is tied closely to the brain&#8217;s reward system. When people anticipate an event or a reward, their brain releases dopamine, the neurotransmitter associated with pleasure, motivation, and focus. As a result, anticipation creates an <a href=\"https:\/\/dool.agency\/emotional-triggers-in-marketing\/\" data-type=\"post\" data-id=\"11685\">emotional investment in the outcome<\/a>, enhancing the overall experience and leaving a lasting impression.<\/p>\n\n\n\n<p>For marketers, this psychological mechanism provides an opportunity to captivate audiences and foster engagement before a product or service is even available. Brands strategically building suspense can heighten <a href=\"https:\/\/dool.agency\/the-psychology-of-curiosity-in-performance-marketing\/\" data-type=\"post\" data-id=\"12720\">curiosity<\/a> and encourage consumers to pay attention. This approach not only boosts awareness but also establishes a deeper emotional connection, as the act of waiting intensifies the perceived value of what\u2019s being offered.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"key-examples-of-anticipation-in-marketing-campaigns\">Key examples of anticipation in marketing campaigns<\/h3>\n\n\n\n<p>Numerous successful marketing campaigns have leveraged anticipation to amplify engagement. One notable example is <a href=\"https:\/\/www.apple.com\" rel=\"nofollow noopener\" target=\"_blank\">Apple&#8217;s<\/a> product launches. By teasing new products with minimal information and creating a sense of exclusivity through invitation-only events, Apple generates immense excitement. Fans eagerly speculate about the features of upcoming devices, often discussing their expectations for weeks before the official announcement. This anticipation drives both engagement and pre-orders, consistently resulting in sold-out products shortly after release.<\/p>\n\n\n\n<p>Another example is Coca-Cola&#8217;s \u201cShare a Coke\u201d campaign. By pre-announcing the launch and teasing the personalised labels in the months leading up to the rollout, Coca-Cola created a sense of curiosity and involvement among its audience. Consumers eagerly searched for their names on bottles, with many sharing their finds on social media, creating a viral buzz that extended far beyond the campaign\u2019s initial scope.<\/p>\n\n\n\n<p>These examples underscore how anticipation marketing can transform a simple product launch into a cultural moment. When executed effectively, it creates a ripple effect, where the excitement builds organically, multiplying its impact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-dopamine-drives-engagement-through-anticipation\">How dopamine drives engagement through anticipation<\/h2>\n\n\n\n<p>Anticipation taps into the <a href=\"https:\/\/dool.agency\/how-limited-offers-hijack-the-brains-reward-system-and-its-application-in-todays-digital-marketing-campaigns\/\" data-type=\"post\" data-id=\"11506\">brain&#8217;s reward system<\/a>, a complex network that governs our responses to pleasure, motivation, and learning. At the heart of this system is dopamine, a neurotransmitter released when we expect something positive. Interestingly, research shows that dopamine levels peak during the anticipation phase rather than after the reward is received. This means the excitement of waiting can sometimes surpass the joy of the outcome itself.<\/p>\n\n\n\n<p>For instance, a 2001 study published in <em>Nature Neuroscience<\/em> explored how dopamine neurons respond to rewards and cues. It found that dopamine spikes occurred when subjects anticipated a reward, making the wait itself highly stimulating (<a href=\"https:\/\/doi.org\/10.1177\/107385840100700406\" data-type=\"link\" data-id=\"https:\/\/doi.org\/10.1177\/107385840100700406\" rel=\"nofollow noopener\" target=\"_blank\">Schultz, 2001<\/a>). This insight has profound implications for marketers.<\/p>\n\n\n\n<p>When applied to marketing, dopamine-driven anticipation can explain why countdowns, pre-launch events, and teaser campaigns are so effective. These tactics activate the brain&#8217;s reward system, keeping the audience engaged as they await the &#8216;reward&#8217;\u2014whether it\u2019s a product launch, a special offer, or a new service. The wait becomes part of the overall experience, forging stronger connections between the consumer and the brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pre-launch-strategies-building-suspense\">Pre-launch strategies: Building suspense<\/h2>\n\n\n\n<p>Pre-launch campaigns play a pivotal role in anticipation marketing, as they set the stage for engagement well before a product or service becomes available. Creating a structured timeline of teasers and updates helps maintain consumer interest over time. For example, email campaigns and social media posts with cryptic hints or partial reveals stimulate curiosity. Each interaction reinforces a sense of mystery, encouraging audiences to stay tuned for the next update.<\/p>\n\n\n\n<p>Platforms like Instagram and TikTok are particularly effective for pre-launch activities. Businesses can use stories, reels, or polls to involve audiences in the build-up process. Questions such as &#8220;What do you think it could be?&#8221; or sneak peeks that leave room for speculation can create a sense of collaboration between the brand and its audience. This gradual unveiling ensures sustained interest, as consumers feel invested in uncovering the mystery surrounding the launch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"effective-use-of-teasers-countdowns-and-exclusive-previews\">Effective use of teasers, countdowns, and exclusive previews<\/h3>\n\n\n\n<p>Teasers and countdowns are highly effective tools in digital anticipation campaigns. A short, intriguing video or a striking visual with a vague but enticing message can spark conversations across platforms. Teasers do not need to reveal much detail; instead, they focus on generating buzz and compelling audiences to imagine the possibilities. Netflix, for instance, has perfected the art of teasers for its shows. A short clip or a release date announcement can keep fans speculating and sharing theories for weeks.<\/p>\n\n\n\n<p>Countdowns add a tangible sense of urgency to the waiting process. Whether displayed on a website, social media, or through email campaigns, a ticking clock reinforces the feeling that something big is on the horizon. Coupling this with exclusive previews for select groups, such as loyal customers or early subscribers, amplifies the excitement. These previews can take the form of VIP product access, behind-the-scenes content, or early sign-ups, fostering a sense of privilege and deepening engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"case-studies-brands-mastering-anticipation-marketing\">Case studies: Bran<strong>ds mastering anticipation marketing<\/strong><\/h2>\n\n\n\n<p>Case studies provide valuable insights into how anticipation marketing has been successfully implemented by leading brands. Examining these examples highlights practical strategies and the measurable impact of building excitement, offering actionable inspiration for businesses looking to enhance engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"apples-product-launches-a-template-for-success\">Apple&#8217;s product launches: a template for success<\/h3>\n\n\n\n<p>Apple is widely regarded as a master of anticipation marketing, using meticulously planned strategies to create unparalleled excitement around its product launches. Every detail, from cryptic event invitations to tightly controlled information leaks, is designed to fuel speculation and interest. For example, the iconic &#8220;One more thing&#8221; phrase used during keynote events leaves audiences eagerly awaiting a surprise announcement, even when expectations are already high.<\/p>\n\n\n\n<p>This strategy works because Apple transforms its product launches into cultural events. Fans and media outlets engage in weeks, even months, of speculation over potential features, design changes, and pricing. The resulting conversations amplify Apple\u2019s visibility without the company needing to spend excessively on advertising. For instance, the buzz surrounding the iPhone X launch in 2017, including debates over its facial recognition technology, drove record-breaking pre-orders within hours of release.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"netflix-and-the-power-of-preview-trailers\">Netflix and the power of preview trailers<\/h3>\n\n\n\n<p>Netflix provides another compelling case of anticipation marketing done right. The streaming giant uses trailers, teasers, and strategic release announcements to build excitement for its new content. Shows like <em>Stranger Things<\/em> or <em>The Witcher<\/em> are prime examples. Months before their premieres, Netflix releases cryptic teaser trailers or cryptic visuals that hint at key plot points, leaving fans to speculate and dissect every frame.<\/p>\n\n\n\n<p>To amplify engagement further, Netflix taps into its audience&#8217;s social media habits. Platforms like Twitter and Instagram are flooded with countdowns, behind-the-scenes glimpses, and interactive posts. For example, ahead of <em>Stranger Things 4<\/em>, Netflix organised virtual watch parties and released interactive experiences that allowed fans to feel like part of the show&#8217;s universe. This approach not only builds anticipation but also fosters a community of loyal viewers who eagerly share their excitement, increasing the campaign\u2019s organic reach.<\/p>\n\n\n\n<p>Both Apple and Netflix demonstrate how anticipation marketing, when combined with strategic communication and audience involvement, can create <a href=\"https:\/\/dool.agency\/neuro-branding-speak-to-the-brain\/\" data-type=\"post\" data-id=\"12266\">memorable experiences<\/a> that elevate brand perception and drive impressive results.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full mid\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1467\" height=\"1034\" src=\"https:\/\/mlbpgiheuhot.i.optimole.com\/cb:MDfQ.2c5bc\/w:auto\/h:auto\/q:95\/f:best\/https:\/\/dool.agency\/wp-content\/uploads\/2025\/01\/What-is-anticipation-marketing-and-why-is-it-effective-visual-selection-2.png\" alt=\"\" class=\"wp-image-12961\" srcset=\"https:\/\/mlbpgiheuhot.i.optimole.com\/cb:MDfQ.2c5bc\/w:auto\/h:auto\/q:95\/f:best\/https:\/\/dool.agency\/wp-content\/uploads\/2025\/01\/What-is-anticipation-marketing-and-why-is-it-effective-visual-selection-2.png 1467w, https:\/\/mlbpgiheuhot.i.optimole.com\/cb:MDfQ.2c5bc\/w:1280\/h:902\/q:95\/f:best\/https:\/\/dool.agency\/wp-content\/uploads\/2025\/01\/What-is-anticipation-marketing-and-why-is-it-effective-visual-selection-2.png 1280w, https:\/\/mlbpgiheuhot.i.optimole.com\/cb:MDfQ.2c5bc\/w:980\/h:691\/q:95\/f:best\/https:\/\/dool.agency\/wp-content\/uploads\/2025\/01\/What-is-anticipation-marketing-and-why-is-it-effective-visual-selection-2.png 980w, https:\/\/mlbpgiheuhot.i.optimole.com\/cb:MDfQ.2c5bc\/w:480\/h:338\/q:95\/f:best\/https:\/\/dool.agency\/wp-content\/uploads\/2025\/01\/What-is-anticipation-marketing-and-why-is-it-effective-visual-selection-2.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1467px, 100vw\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"social-media-and-anticipation-marketing\">Social media and anticipation marketing<\/h2>\n\n\n\n<p><a href=\"https:\/\/dool.agency\/services\/social-media\/\" data-type=\"page\" data-id=\"32\">Social media<\/a> platforms are instrumental in amplifying anticipation marketing campaigns. They provide a dynamic space where brands can foster excitement through creative storytelling and strategic interaction. Hashtags, in particular, play a crucial role in building momentum. A well-crafted, unique hashtag can serve as a rallying point for conversations, allowing users to share their expectations and engage with others awaiting the same product or event. For example, Coca-Cola\u2019s #ShareACoke campaign generated millions of social media posts, turning anticipation into a viral phenomenon.<\/p>\n\n\n\n<p>Stories and reels take this a step further by leveraging short, visually engaging formats to sustain interest. Instagram stories with countdown stickers or TikTok reels showcasing &#8220;sneak peeks&#8221; have become popular tools to keep audiences engaged. A countdown sticker, for instance, enables users to actively follow the launch timeline, building a sense of shared excitement. Reels allow for creativity, such as showing behind-the-scenes moments or intentionally blurred glimpses of the product. These formats work well because they cater to the short attention spans of social media users while delivering visually impactful content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-role-of-user-generated-content-in-amplifying-excitement\">The role of user-generated content in amplifying excitement<\/h3>\n\n\n\n<p>Encouraging user-generated content (UGC) is another powerful way to build anticipation. Inviting audiences to share their thoughts, guesses, or fan-made creations fosters a sense of community and involvement. For instance, Nike&#8217;s pre-release campaigns often involve users posting images or videos of themselves speculating about upcoming sneaker designs. This engagement creates a collaborative buzz that drives further interest in the launch.<\/p>\n\n\n\n<p>UGC also has the benefit of amplifying reach. When users tag the brand or use its campaign hashtag, they expose the content to their networks, organically expanding its visibility. For example, during the lead-up to the release of Marvel\u2019s <em>Avengers: Endgame<\/em>, fans created memes, theories, and artworks that dominated social platforms for months. Marvel\u2019s marketing team harnessed this energy by resharing fan content and adding cryptic hints, fuelling even greater engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"steps-to-implement-anticipation-marketing-strategies\">Steps to implement anticipation marketing strategies<\/h2>\n\n\n\n<p><a href=\"https:\/\/dool.agency\/tag\/audience\/\" data-type=\"post_tag\" data-id=\"29\">Understanding your audience&#8217;s needs and preferences<\/a> is the foundation of a successful anticipation marketing campaign. Conducting surveys, analysing past purchase behaviour, and studying audience demographics can reveal valuable insights into what your customers value most. For example, a tech-savvy audience may respond enthusiastically to exclusive previews of cutting-edge features, while a fashion-focused audience might appreciate sneak peeks of upcoming trends or collaborations.<\/p>\n\n\n\n<p>Once the desires and motivations of the target audience are clear, these insights can guide the creation of teasers and announcements that resonate. Knowing what excites your audience ensures the campaign content is aligned with their interests, fostering an emotional connection. This connection, in turn, increases the likelihood of sustained engagement throughout the campaign&#8217;s duration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mapping-the-customer-journey-and-creating-key-anticipation-touchpoints\">Mapping the customer journey and creating key anticipation touchpoints<\/h3>\n\n\n\n<p>Effective anticipation marketing requires a clear understanding of the customer journey. Identifying key moments where excitement can be generated is essential. For instance, introducing an interactive countdown page at the awareness stage or sending personalised teaser emails during the consideration phase can serve as touchpoints that build excitement. Each touchpoint should feel intentional and be designed to nurture curiosity without overwhelming the audience.<\/p>\n\n\n\n<p>Creating a sense of progression throughout the campaign is equally important. Gradually releasing new details or hints keeps the audience intrigued and prevents the excitement from stagnating. For example, a campaign might start with a vague teaser image, followed by a short video, and eventually reveal a full product demo or launch event. This step-by-step approach mirrors the natural build-up of anticipation, ensuring sustained interest from the initial stages to the climax of the campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"future-trends-in-anticipation-marketing\">Future trends in anticipation marketing<\/h2>\n\n\n\n<p><a href=\"https:\/\/dool.agency\/how-ai-is-revolutionizing-digital-marketing\/\" data-type=\"post\" data-id=\"10429\">Artificial intelligence (AI)<\/a> is revolutionising anticipation marketing by enabling brands to deliver hyper-personalised experiences. AI-driven tools can analyse consumer data to predict individual preferences, allowing brands to tailor their teasers, countdowns, or announcements to specific audience segments. For example, e-commerce platforms can send personalised product previews based on a customer\u2019s browsing history or past purchases, creating a more engaging and relevant anticipation experience.<\/p>\n\n\n\n<p>Interactive chatbots powered by AI are also becoming key players in building anticipation. <a href=\"https:\/\/dool.agency\/the-unstoppable-rise-of-chatbots\/\" data-type=\"post\" data-id=\"10532\">Chatbots<\/a> can provide sneak peeks, answer questions, or reveal exclusive content to users in a conversational format. This two-way interaction not only builds excitement but also strengthens the relationship between the consumer and the brand. With AI&#8217;s capacity to continually refine its strategies based on real-time data, marketers can ensure their campaigns remain fresh and effective.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-rise-of-immersive-technologies-like-ar-vr-in-building-hype\">The rise of immersive technologies like AR\/VR in building hype<\/h3>\n\n\n\n<p>Immersive technologies such as augmented reality (AR) and virtual reality (VR) are reshaping how brands create anticipation. AR experiences allow customers to interact with products before they are launched. For instance, furniture brands can let users visualise how a new product might look in their home using AR apps, while beauty brands can offer virtual try-ons for upcoming products. These interactive experiences heighten anticipation by giving customers a tangible sense of what\u2019s to come.<\/p>\n\n\n\n<p>VR, on the other hand, creates fully immersive environments where brands can host pre-launch events, product demos, or exclusive previews. Video game companies, for example, have begun using VR to showcase trailers or gameplay for unreleased titles, creating a highly engaging and memorable experience. As AR and VR technologies become more accessible, their potential to generate buzz and foster anticipation will only grow, offering brands innovative ways to captivate their audiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"summarising-the-power-of-anticipation-marketing\">Summarising the power of anticipation marketing<\/h2>\n\n\n\n<p>Anticipation marketing stands out as a powerful tool for fostering deeper engagement and creating memorable brand experiences. Grounded in psychological principles, it taps into the natural human tendency to find excitement in the act of waiting, allowing brands to build emotional connections with their audience. When executed strategically, anticipation heightens consumer interest, strengthens brand loyalty, and drives meaningful interactions that extend far beyond a campaign\u2019s timeline.<\/p>\n\n\n\n<p>From pre-launch teasers to immersive technologies, the techniques and tools available for anticipation marketing are constantly evolving. Successful campaigns often hinge on understanding the audience&#8217;s desires, strategically crafting moments of suspense, and delivering on promises with precision. Whether it&#8217;s a product launch, a new feature, or an exclusive event, anticipation marketing enables brands to turn every milestone into an opportunity to captivate and delight their audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-apply-these-insights-to-your-business-strategy\">How to apply these insights to your business strategy<\/h3>\n\n\n\n<p>Incorporating anticipation marketing into your business strategy requires a thoughtful and deliberate approach. Start by understanding your audience&#8217;s emotional triggers and designing campaigns that evoke curiosity and excitement. Use tools like teasers, countdowns, and sneak previews to build momentum while ensuring that each phase of the campaign aligns with your brand identity and customer expectations.<\/p>\n\n\n\n<p>A phased rollout plan with clearly defined touchpoints is essential to maintain interest throughout the campaign. Experiment with formats like interactive social media posts, AR\/VR experiences, or personalised email campaigns to enhance engagement. Ultimately, delivering on the promised experience or product with precision is crucial to reinforcing trust and turning anticipation into long-term loyalty. Implementing these strategies ensures that your brand remains memorable and well-positioned to capture attention in a competitive marketplace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"fa-qs\">FAQs<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"what-is-anticipation-marketing-and-why-is-it-effective\">What is anticipation marketing, and why is it effective?<\/h4>\n\n\n\n<p>Anticipation marketing is a strategy that builds excitement and curiosity about a product, service, or event before its official launch. It is effective because it taps into psychological principles, such as the brain&#8217;s reward system, which releases dopamine during the anticipation phase. This emotional engagement fosters stronger connections between the brand and its audience, making the final experience more rewarding and memorable.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"how-can-small-businesses-use-anticipation-marketing-effectively\">How can small businesses use anticipation marketing effectively?<\/h4>\n\n\n\n<p>Small businesses can implement anticipation marketing by focusing on cost-effective strategies like social media teasers, email campaigns, and countdowns. For instance, revealing sneak peeks of a product or offering exclusive access to loyal customers can build excitement without requiring a large budget. Creating interactive posts or engaging directly with customers on platforms like Instagram or TikTok can further amplify interest and encourage organic sharing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"what-role-does-social-media-play-in-anticipation-marketing\">What role does social media play in anticipation marketing?<\/h4>\n\n\n\n<p>Social media is a vital tool in anticipation marketing, providing a platform to create buzz and interact with audiences in real time. Features like countdown stickers, reels, and hashtags enable brands to sustain interest and encourage user participation. Social media also allows brands to tap into user-generated content, further expanding reach and engagement without significant additional investment.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"how-can-brands-measure-the-success-of-anticipation-marketing-campaigns\">How can brands measure the success of anticipation marketing campaigns?<\/h4>\n\n\n\n<p>Success can be measured through various metrics such as engagement rates, reach, and website traffic during the campaign period. Other indicators include pre-order volumes, the number of hashtag mentions, and social media shares. Tools like Google Analytics, social media insights, and email campaign reports provide valuable data to evaluate how effectively the campaign generated interest and influenced consumer behaviour.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"what-are-the-risks-of-using-anticipation-marketing-and-how-can-they-be-avoided\">What are the risks of using anticipation marketing, and how can they be avoided?<\/h4>\n\n\n\n<p>The biggest risk in anticipation marketing is overpromising and underdelivering, which can lead to disappointment and damage brand reputation. To avoid this, businesses should ensure that their campaign aligns with the actual quality and value of the product or service being promoted. Transparent communication and realistic messaging are key to managing expectations and building trust.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anticipation marketing is a powerful approach that builds excitement and engagement long before a product or service is launched. Rooted in psychology and neuroscience, it taps into the natural human desire to look forward to something special, making every campaign more memorable.<\/p>\n","protected":false},"author":7,"featured_media":12964,"comment_status":"closed","ping_status":"0","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18,15],"tags":[49,40,48,31],"class_list":["post-12957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-psychology","tag-branding","tag-marketing","tag-online-ads","tag-psychology"],"acf":[],"_links":{"self":[{"href":"https:\/\/dool.agency\/wp-json\/wp\/v2\/posts\/12957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dool.agency\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dool.agency\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dool.agency\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dool.agency\/wp-json\/wp\/v2\/comments?post=12957"}],"version-history":[{"count":0,"href":"https:\/\/dool.agency\/wp-json\/wp\/v2\/posts\/12957\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dool.agency\/wp-json\/wp\/v2\/media\/12964"}],"wp:attachment":[{"href":"https:\/\/dool.agency\/wp-json\/wp\/v2\/media?parent=12957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dool.agency\/wp-json\/wp\/v2\/categories?post=12957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dool.agency\/wp-json\/wp\/v2\/tags?post=12957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}